Although you possess a really good story, it’s not going to get media attention if you don’t know the correct presentation. A story might be great for you but it can still fail in the eyes of the media. It really takes time to make a good pitch for a magazine article or a TV segment together with great thought and creativity. When you are tasked to do it, have fun and give yourself time to observe and find out whether a wonderful story unfolds. Something you can use to get media coverage.
Before contacting the media, take time to study the type of pitch you are planning to use. Always keep in mind that what you think can be opposite to what the media thinks. Continue on reviewing and polishing your pitch with the goal of making it substantial to meet the needs of the media.
- Exposing a myth.
If you happen to find a theory within your target industry or somewhere in the background of your press release topic, focus on such and pitch a good story on why such ideas are wrong or invalid.
As an example, your business belongs to the fitness industry and you find out that a certain weight loss technique is fraudulent or much less effective as it is believed by many people. Expose yourself as a knowledgeable professional in that particular industry who is capable of proving that your stand against such misconception is precisely what’s right.
- Contribute on a national issue.
If the current media is focusing on a national issue that has been concerning the people for a while, find out if you have a comment to express of information you can contribute with regards to the matter.
If you are a lawyer and a certain case is featured by the media, don’t hesitate to provide your views upon a certain topic you want to address. Be sure to present yourself as a capable individual who can provide reliable opinions. Also add a brief explanation on why you think you are to be considered an expert on the matter.
- Seasonal Stories
This type of stories is done every year and usually just once. The media never misses to feature it, so try to see and position your business in one of those stories whether it’s about Christmas or Halloween. Don’t be shy about featuring yourself if you can’t find any of your products suitable.
For instance, if Christmas is around the corner and you own a clothing store, you can always pitch a Christmas story about the best fashion trends that are suitable for the season.
- Your own story.
Human interest stories never go out of season when it comes to media coverage. It’s something that continues to give wonder to the media as well as to the audience. A great story about how you came up with the business and the first struggles to achieve stability always make a good PR story.
There have been numerous stories about celebrities and entrepreneurs who have climbed through the ladder of success by dealing with various hardships and it has always served the media very well. Whether the story is about the start of the business or the development of a new product, it can always serve as something people can look forward to.
When you are connecting the dots organizing your ideas for your media presentation, remember the mentioned approaches. Different businesses have different focuses, so shift your campaign pitch to satisfy the requirements of the media you are targeting. Show them why your story works and keep everything short and concise. Give the media a news segment and not a pitch. After that, prepare because such methods are proven to move mountains for your business.