February 2012
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Get FREE free
Get Chris Anderson’s book FREE for free from iTunes. Unfortunately, you need to have a US iTunes account to get it. It’s not available in Sweden or too Swedes. Mmmm, what does that tell you?
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Demystifying PR for Startups: Identifying Your Target Message and Your Reporter
Marketing your product and/or service has a lot to do with targeting your market. Well, reporters are your market as well. You need to segment and target them as well. Then you need to develop your story specifically with that reporter in mind.. Demystifying PR for Startups: Identifying Your Target Message and Your Reporter from…
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Stuff PR people say
Here is a short video that is supposed to be a satire of PR people. Unfortunately, it is closer to the truth for most “professionals” in our industry.
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Guess what? We Are PR’s makeoever
Yea, this is true! Check out our new design and send us your feedback. Good, bad or ugly.. whatever 🙂 But if the feedback is really bad, keep it to yourself . . only kidding . lol
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What the heck is PR 2.0??
Dr. Paul Marsden has created this great presentation – PR 2.0: How Brands are Harnessing Participatory Media in Public Relations. This presentation is not for the tech savvy, but it is a good primer for others. You need to get it, read it, and learn it . . . before we unleash on the world…
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Follow the leader
A pricing strategy in which a business sets the price of its product and service offerings to be the same as the market leader’s. A follow-the-leader pricing strategy can entail either raising or lowering the price. The market leader may choose to counter this strategy by continually raising and lowering prices to make matching difficult.…
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Shout it out loud!
If you have something to say, don’t whisper it – SHOUT IT OUT LOUD! Often companies have a good product, a good service or a good story, but no one knows about it. If you have a good product, a good service or a good story, get on the roof tops and let everyone know.…
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Are there any rules?
There is no single standard of practice. There is no PR police. But does that means there are no rules? Of course, not. There are rules of conduct that are created and imposed by your colleagues, by your competitors , by your clients’ industry and by society at large. Part of the problem is that…
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Tell no one
We are in stealth (and beta) mode. While that may seem oxymoronic – a PR firm that does not want publicity – we like to look at it as more ironic. 😉 We are trying not to draw too much attention to ourselves (yet). We are in beta because we are quietly and diligently working…
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Is anyone listening?
We are working hard developing, testing and retesting new methods and techniques for our beta clients. We are looking for a few interns to work with us as Strategists, Creators and Connectors in Stockholm. Strategists – professionals who analyzes clients’ business Creators – writers, designers, and producers who generate ideas & create brand stories Connectors…