Research
Public relations, marketing, branding, communications, etc. research
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PR Techniques For Entrepreneurs
If you are managing a small business, it doesn’t really mean that you cannot lose one of your clients. However, you need to be very careful because one negative comment about your business posted online can ruin your whole business reputation. This is why you need to make efforts to maintain good public relations. What…
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Marketing convergence
“And as technology has advanced, so have the worlds of advertising, marketing, branding, PR, public affairs, content, publishing and business strategy. It’s all melting together. The lines have blurred. Brands and marketers are now looking for ideas that are deeply connected to culture, which can align with societal changes and help shape them. As a result,…
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Demystifying PR for Startups: Identifying Your Target Message and Your Reporter
Marketing your product and/or service has a lot to do with targeting your market. Well, reporters are your market as well. You need to segment and target them as well. Then you need to develop your story specifically with that reporter in mind.. Demystifying PR for Startups: Identifying Your Target Message and Your Reporter from…
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Follow the leader
A pricing strategy in which a business sets the price of its product and service offerings to be the same as the market leader’s. A follow-the-leader pricing strategy can entail either raising or lowering the price. The market leader may choose to counter this strategy by continually raising and lowering prices to make matching difficult.…
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Marketing your newborn
Marketing your startup can be a challenge, but it is one of the most important activities you must do. You have to view marketing and a broad set of activities that include not just advertising and sales, but also public/customer relations and promotions. Here is some food for thought as you consider PR and customer…
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I Suck, Seriously!
According to the Urban Dictionary – An expression of one’s awareness of one’s own personal shortcomings. For example, The morning after sending a drunken e-mail to the girl he was secretly pining for, John woke up, and, remembering what he had done, said, “Man do I suck!”. Most PR firms (and companies in general) will…