Featured
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Public Relations: A Cost-Effective Marketing Method
A lot of entrepreneurs always bump into budget problems when it comes to marketing finances. However, it is already imperative that any business should find feasible ways in order to attract people and increase sales. By taking advantage of PR, you can make your business popular without spending a dime. When people talk about public…
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2 Techniques on Public Relations Small Business Owners Should Employ
The most important foundations of a successful business include Marketing and Proactive Public Relations. If a company does not try to reach out to potential consumers, it will most likely fail in maintaining the business’ status. What’s worse is that it could end up to total failure in the end. Years of research has been…
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Kick-Start Your Public Relations Campaign with 3 Surefire Methods
All the information seems helpful, but how do you even begin? Find out if you like to do it on your own or hire a professional instead. Then what do you do next? Study the following tips to find out what a good campaign should start with. 1. Find out what you want to…
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Are there any rules?
There is no single standard of practice. There is no PR police. But does that means there are no rules? Of course, not. There are rules of conduct that are created and imposed by your colleagues, by your competitors , by your clients’ industry and by society at large. Part of the problem is that…
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Tell no one
We are in stealth (and beta) mode. While that may seem oxymoronic – a PR firm that does not want publicity – we like to look at it as more ironic. 😉 We are trying not to draw too much attention to ourselves (yet). We are in beta because we are quietly and diligently working…
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Embrace your fear
Lions are not the scariest thing to face for most professionals, clients are. Most business claim they are customer-oriented, but that is just lip service. How many actually engage in any meaningful way with their clients or customers? Very few. Why? The simple answers is that they are scared to death. Of what you may…
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Is your time running out?
There are only two types of companies these days – the quick and the dead. One of the best books we have seen recently that deals with marketing and PR in real time is David Meerman Scott’s Real-Time Marketing & PR. The grist of the book and it’s message is – Gone are the days…