FYI
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Promote Your Business with a PR Strategy
Any business starts when you have something to offer to the public, whether it’s a product or a service. However, it doesn’t necessarily mean that you can already make a living out of it. It is always possible that people lose interest in your product and in the end, it becomes part of the many…
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Why bloggers are better than celebrities
One of the PR methods gaining popularity today is blogging. Considering the fact that there are hundreds of blog sites that host thousands of bloggers on the Internet, it is expected that there would be several people who attract much better attention than celebrity endorsements. As the 2011 Social Media Matters study conducted by BlogHer.com…
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Five Reasons Why the Media Ignores Your PR
Has it occurred to you why there are businesses that immediately get their press releases published and there are those who have tried for such a long time but still weren’t given a spot? Even though excuses like picky media, bad publicist skills, wrong timing, outbreak, and so on can be used to cover your…
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Why You Shouldn’t Do Your Own PR
There are times when we think that the job of publicists are simple, but in reality they do a lot more complicated things compared to some other professions. Duties such as getting press releases done and arranging interviews are just basic duties and involve more than just a phone call to an editor or a…
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What PR Does and How It Can Help Your Business
Managing a business involves a lot of processes and considerations. You need to take care of a lot of duties such as chasing invoices, balancing financial books, responding to customer service concerns, taking phone calls and emails, and many others. With so much to do, it’s almost completely impossible not to go wrong. In terms…
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Ten PR Mistakes Small Businesses Should Avoid
Good news! Your business is already operational and you open your door for customers to come in. But, there are not customers coming in yet. What do you think should you do? The answer is Public Relations. A lot of people ignore the power of good PR, but business owners should know the opposite. Public…
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6 Reasons To Hire a Professional for Your Press Release
The job done by PR agencies or publicists may seem easy, but in actuality it’s not the way it looks at all. For an outgoing business owner, having thought like this usually come up. But when he decides to do the job himself, he’ll find out it’s not as easy as it seems. Are writing…
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Stuff PR people say
Here is a short video that is supposed to be a satire of PR people. Unfortunately, it is closer to the truth for most “professionals” in our industry.
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PR used car salesman style!
Used car salesman and PR professionals should seemingly have little in common. However, many do. See if any of the below practices sound familiar. 1. Loss-Leader Advertising: Notice the PR services on different site listings that come with unreasonably low prices? Actually, the PR firms who posted those do not intend on selling such services.…