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What the heck is PR 2.0??
Dr. Paul Marsden has created this great presentation – PR 2.0: How Brands are Harnessing Participatory Media in Public Relations. This presentation is not for […]
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Follow the leader
A pricing strategy in which a business sets the price of its product and service offerings to be the same as the market leader’s. A […]
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Shout it out loud!
If you have something to say, don’t whisper it – SHOUT IT OUT LOUD! Often companies have a good product, a good service or a […]
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Are there any rules?
There is no single standard of practice. There is no PR police. But does that means there are no rules? Of course, not. There are […]
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Tell no one
We are in stealth (and beta) mode. While that may seem oxymoronic – a PR firm that does not want publicity – we like to […]
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Is anyone listening?
We are working hard developing, testing and retesting new methods and techniques for our beta clients. We are looking for a few interns to work […]
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Marketing your newborn
Marketing your startup can be a challenge, but it is one of the most important activities you must do. You have to view marketing and […]
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Embrace your fear
Lions are not the scariest thing to face for most professionals, clients are. Most business claim they are customer-oriented, but that is just lip service. […]
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Wake-up call
If you are thinking about business as usual, you need a wake up call. Public relations, marketing, communications etc. How PR is Changing View more […]
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PR used car salesman style!
Used car salesman and PR professionals should seemingly have little in common. However, many do. See if any of the below practices sound familiar. 1. […]
We Are PR
Created in Stockholm in 2011 to create greater value for brands in the Post Internet era, both online and offline. As a research-driven firm, we develop, test and implement creative solutions to solve a new generation of PR challenges. It may be cool, but it’s not rocket science.