Research
Public relations, marketing, branding, communications, etc. research
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PR Techniques For Entrepreneurs
If you are managing a small business, it doesn’t really mean that you cannot lose one of your clients. However, you need to be very […]
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Marketing convergence
“And as technology has advanced, so have the worlds of advertising, marketing, branding, PR, public affairs, content, publishing and business strategy. It’s all melting together. The […]
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Demystifying PR for Startups: Identifying Your Target Message and Your Reporter
Marketing your product and/or service has a lot to do with targeting your market. Well, reporters are your market as well. You need to segment […]
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Follow the leader
A pricing strategy in which a business sets the price of its product and service offerings to be the same as the market leader’s. A […]
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Marketing your newborn
Marketing your startup can be a challenge, but it is one of the most important activities you must do. You have to view marketing and […]
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I Suck, Seriously!
According to the Urban Dictionary – An expression of one’s awareness of one’s own personal shortcomings. For example, The morning after sending a drunken e-mail […]