James

  • Secrets to a Successful Pitch for Public Relations

    Secrets to a Successful Pitch for Public Relations

    Although you possess a really good story, it’s not going to get media attention if you don’t know the correct presentation. A story might be great for you but it can still fail in the eyes of the media. It really takes time to make a good pitch for a magazine article or a TV…

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  • 5 Methods to Maintain Your Social Significance

    5 Methods to Maintain Your Social Significance

    The social media has made the public a fundamental part of public relation campaigns by enabling conversations and thread messages between people from all parts of the world by just a mere click of a reply button. The conversation then became public relations itself. In other words, the public plays a very important role in…

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  • Increasing Profit through PR Agencies during Difficult Times

    Increasing Profit through PR Agencies during Difficult Times

    Whether or not the economy is stable, the needs of people remain and have to be met. Most services and products they choose during tough situations are based on suggestions from other people as well as information from the media. The modern way of interaction does away of geographical hindrances because of the presence of…

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  • 2 Techniques on Public Relations Small Business Owners Should Employ
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    2 Techniques on Public Relations Small Business Owners Should Employ

    The most important foundations of a successful business include Marketing and Proactive Public Relations. If a company does not try to reach out to potential consumers, it will most likely fail in maintaining the business’ status. What’s worse is that it could end up to total failure in the end. Years of research has been…

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  • Kick-Start Your Public Relations Campaign with 3 Surefire Methods
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    Kick-Start Your Public Relations Campaign with 3 Surefire Methods

    All the information seems helpful, but how do you even begin? Find out if you like to do it on your own or hire a professional instead. Then what do you do next? Study the following tips to find out what a good campaign should start with.   1. Find out what you want to…

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  • Marketing convergence

    “And as technology has advanced, so have the worlds of advertising, marketing, branding, PR, public affairs, content, publishing and business strategy. It’s all melting together. The lines have blurred. Brands and marketers are now looking for ideas that are deeply connected to culture, which can align with societal changes and help shape them. As a result,…

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  • Get FREE free

    Get Chris Anderson’s book FREE  for free from iTunes.  Unfortunately, you need to have a US iTunes account to get it. It’s not available in Sweden or too Swedes. Mmmm, what does that tell you?

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  • Demystifying PR for Startups: Identifying Your Target Message and Your Reporter
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    Demystifying PR for Startups: Identifying Your Target Message and Your Reporter

    Marketing your product and/or service has a lot to do with targeting your market. Well, reporters are your market as well. You need to segment and target them as well. Then you need to develop your story specifically with that reporter in mind.. Demystifying PR for Startups: Identifying Your Target Message and Your Reporter from…

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  • Stuff PR people say

    Here is a short video that is supposed to be a satire of PR people. Unfortunately, it is closer to the truth for most “professionals” in our industry.  

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  • Guess what? We Are PR’s makeoever

    Yea, this is true! Check out our new design and send us your feedback. Good, bad or ugly.. whatever 🙂 But if the feedback is really bad, keep it to yourself . .  only kidding . lol

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