James
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What the heck is PR 2.0??
Dr. Paul Marsden has created this great presentation – PR 2.0: How Brands are Harnessing Participatory Media in Public Relations. This presentation is not for the tech savvy, but it is a good primer for others. You need to get it, read it, and learn it . . . before we unleash on the world…
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Follow the leader
A pricing strategy in which a business sets the price of its product and service offerings to be the same as the market leader’s. A follow-the-leader pricing strategy can entail either raising or lowering the price. The market leader may choose to counter this strategy by continually raising and lowering prices to make matching difficult.…
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Shout it out loud!
If you have something to say, don’t whisper it – SHOUT IT OUT LOUD! Often companies have a good product, a good service or a good story, but no one knows about it. If you have a good product, a good service or a good story, get on the roof tops and let everyone know.…
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Are there any rules?
There is no single standard of practice. There is no PR police. But does that means there are no rules? Of course, not. There are rules of conduct that are created and imposed by your colleagues, by your competitors , by your clients’ industry and by society at large. Part of the problem is that…
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Tell no one
We are in stealth (and beta) mode. While that may seem oxymoronic – a PR firm that does not want publicity – we like to look at it as more ironic. 😉 We are trying not to draw too much attention to ourselves (yet). We are in beta because we are quietly and diligently working…
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Is anyone listening?
We are working hard developing, testing and retesting new methods and techniques for our beta clients. We are looking for a few interns to work with us as Strategists, Creators and Connectors in Stockholm. Strategists – professionals who analyzes clients’ business Creators – writers, designers, and producers who generate ideas & create brand stories Connectors…
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Marketing your newborn
Marketing your startup can be a challenge, but it is one of the most important activities you must do. You have to view marketing and a broad set of activities that include not just advertising and sales, but also public/customer relations and promotions. Here is some food for thought as you consider PR and customer…
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Embrace your fear
Lions are not the scariest thing to face for most professionals, clients are. Most business claim they are customer-oriented, but that is just lip service. How many actually engage in any meaningful way with their clients or customers? Very few. Why? The simple answers is that they are scared to death. Of what you may…
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Wake-up call
If you are thinking about business as usual, you need a wake up call. Public relations, marketing, communications etc. How PR is Changing View more presentations from kellimatthews
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PR used car salesman style!
Used car salesman and PR professionals should seemingly have little in common. However, many do. See if any of the below practices sound familiar. 1. Loss-Leader Advertising: Notice the PR services on different site listings that come with unreasonably low prices? Actually, the PR firms who posted those do not intend on selling such services.…