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Secrets to a Successful Pitch for Public Relations
Although you possess a really good story, it’s not going to get media attention if you don’t know the correct presentation. A story might be great for you but it can still fail in the eyes of the media. It really takes time to make a good pitch for a magazine article or a TV…
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5 Methods to Maintain Your Social Significance
The social media has made the public a fundamental part of public relation campaigns by enabling conversations and thread messages between people from all parts of the world by just a mere click of a reply button. The conversation then became public relations itself. In other words, the public plays a very important role in…
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Increasing Profit through PR Agencies during Difficult Times
Whether or not the economy is stable, the needs of people remain and have to be met. Most services and products they choose during tough situations are based on suggestions from other people as well as information from the media. The modern way of interaction does away of geographical hindrances because of the presence of…
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2 Techniques on Public Relations Small Business Owners Should Employ
The most important foundations of a successful business include Marketing and Proactive Public Relations. If a company does not try to reach out to potential consumers, it will most likely fail in maintaining the business’ status. What’s worse is that it could end up to total failure in the end. Years of research has been…
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Kick-Start Your Public Relations Campaign with 3 Surefire Methods
All the information seems helpful, but how do you even begin? Find out if you like to do it on your own or hire a professional instead. Then what do you do next? Study the following tips to find out what a good campaign should start with. 1. Find out what you want to…
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Follow the leader
A pricing strategy in which a business sets the price of its product and service offerings to be the same as the market leader’s. A follow-the-leader pricing strategy can entail either raising or lowering the price. The market leader may choose to counter this strategy by continually raising and lowering prices to make matching difficult.…
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Shout it out loud!
If you have something to say, don’t whisper it – SHOUT IT OUT LOUD! Often companies have a good product, a good service or a good story, but no one knows about it. If you have a good product, a good service or a good story, get on the roof tops and let everyone know.…
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Are there any rules?
There is no single standard of practice. There is no PR police. But does that means there are no rules? Of course, not. There are rules of conduct that are created and imposed by your colleagues, by your competitors , by your clients’ industry and by society at large. Part of the problem is that…
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Tell no one
We are in stealth (and beta) mode. While that may seem oxymoronic – a PR firm that does not want publicity – we like to look at it as more ironic. 😉 We are trying not to draw too much attention to ourselves (yet). We are in beta because we are quietly and diligently working…
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Is anyone listening?
We are working hard developing, testing and retesting new methods and techniques for our beta clients. We are looking for a few interns to work with us as Strategists, Creators and Connectors in Stockholm. Strategists – professionals who analyzes clients’ business Creators – writers, designers, and producers who generate ideas & create brand stories Connectors…