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Marketing your newborn
Marketing your startup can be a challenge, but it is one of the most important activities you must do. You have to view marketing and a broad set of activities that include not just advertising and sales, but also public/customer relations and promotions. Here is some food for thought as you consider PR and customer…
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Embrace your fear
Lions are not the scariest thing to face for most professionals, clients are. Most business claim they are customer-oriented, but that is just lip service. How many actually engage in any meaningful way with their clients or customers? Very few. Why? The simple answers is that they are scared to death. Of what you may…
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Wake-up call
If you are thinking about business as usual, you need a wake up call. Public relations, marketing, communications etc. How PR is Changing View more presentations from kellimatthews
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Share your wealth – Move the free line
Creating a Wider Sales Funnel by Moving the Free Line Eben Pagan is one of the many entrepreneurs who had influenced a lot of people from all walks of life. He has shared countless lessons and has inspired many individuals. Pagan emphasized, “Give your BEST stuff away. For free!” People would usually hear him saying…
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I Suck, Seriously!
According to the Urban Dictionary – An expression of one’s awareness of one’s own personal shortcomings. For example, The morning after sending a drunken e-mail to the girl he was secretly pining for, John woke up, and, remembering what he had done, said, “Man do I suck!”. Most PR firms (and companies in general) will…
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Is your time running out?
There are only two types of companies these days – the quick and the dead. One of the best books we have seen recently that deals with marketing and PR in real time is David Meerman Scott’s Real-Time Marketing & PR. The grist of the book and it’s message is – Gone are the days…
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How green is your business?
According to Wikipedia – “Green PR is a sub-field of public relations that communicates an organization‘s corporate social responsibility or environmentally friendly practices to the public. The goal is to produce increased brand awareness and improve the organization’s reputation. Tactics include placing news articles, winning awards, communicating with environmental groups and distributing publications.” Many companies…
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Ten PR Tips from PR Expert Emily Keough
Emily Keogh, the founder of Palm PR, wrote an article full of tips for small businesses tips for Entrepreneur Country. While you should go and read the full post, below are the 10 Tips she highlighted. “PR TIPS 1. The first step is to be clear about your brand’s USPs. These are the things that…
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Up in the air
As you see we are totally revamping the place. It should settle down shortly. We hope it will be worth it. Stay tuned. Here is something just for fun, while you wait 🙂